Construction Website Design: HSW Timber in Kent

3 days ago
4 min read

Updated: 13 hours ago

In the construction and trade supply industry, success is built on the dual pillars of product quality and logistical reliability. For a timber merchant, these values must be reflected not just in the timber yard, but in every pixel of their digital presence. When Olson Digital Marketing took on the project for HSW Timber, an established timber merchant in Kent with over 50 years of heritage in the local area, our objective was to modernise their online storefront while maintaining the family-run trust that has sustained them for decades. By utilising the Wix Editor, we created a comprehensive digital hub that now attracts thousands of monthly visitors and dominates the regional search landscape.

Construction Website Design: HSW Timber in Kent

Building with the Wix Editor

The choice to build the HSW Timber website using the Wix Editor was a deliberate one, made to balance high-end visual storytelling with operational flexibility. For a business with two distinct yards—one in Brasted and one in Chislehurst—the ability to manage complex product catalogues and location-specific information is vital.

Using the Wix Editor allowed Olson Digital Marketing to create a bespoke, content-rich environment that functions as more than just a brochure. We designed a site that serves as a vital resource for both professional contractors and DIY enthusiasts. The platform provides the agility needed to update price lists, showcase new stock such as railway sleepers or specialised decking, and feature their portfolio of custom-crafted sheds.

This flexibility ensures that the website remains a "living" document, reflecting the current state of the timber yards in real-time.

High-Volume Traffic and User Experience

A primary metric of success for any digital marketing campaign is the volume of qualified traffic it generates. Since the launch of the new site, HSW Timber has seen a significant surge in engagement, now attracting thousands of monthly visitors. This is not merely a result of being "online," but a direct outcome of a design that understands the user’s intent.

The user experience was engineered to handle high volumes of traffic without sacrificing performance. We implemented a clean, logical navigation system that allows users to find specific timber supplies—ranging from graded carcassing and sheet materials to hardwood and insulation—within seconds. For a busy builder in Kent, time is money; our design ensures that the information they need is accessible with minimal clicks. This efficiency has not only increased the number of visitors but has also significantly improved the quality of leads generated through the site’s contact and enquiry forms.

Dominating Kent Timber Phrases on Google

Visibility in search engines is the lifeblood of modern trade businesses. At Olson Digital Marketing, we implemented a comprehensive Search Engine Optimisation strategy that has propelled HSW Timber to top Google rankings for "Kent timber phrases."

The competition for timber merchants in the South East is fierce, encompassing both local independents and national giants. To cut through the noise, we focused on a hyper-localised SEO approach. By optimising the site for phrases like "timber merchants Kent," "fencing supplies Bromley," and "decking specialists Chislehurst," we ensured that HSW Timber is the first name residents and tradespeople see when they search for materials.

Our SEO work involved deep technical integration within the Wix Editor. We prioritised the creation of dedicated service pages for specific regions, including Sevenoaks, Orpington, and Biggin Hill. This geographic saturation ensures that HSW Timber’s authority is recognised by Google across its entire delivery radius. This strategic keyword placement, combined with fast load times and a secure site structure, has secured HSW Timber a dominant position at the top of the search engine results pages.

Showcasing Expertise and Heritage

With over half a century of experience, HSW Timber is more than just a supplier; they are industry experts. The website design highlights this expertise through a dedicated portfolio and detailed service descriptions. We placed a strong emphasis on their commitment to sustainability, showcasing their partnerships with reputable manufacturers and their adherence to FSC and PEFC standards.

By featuring high-quality photography of their bespoke workshops and real-world projects—such as custom garden offices and professional landscaping—the website reinforces the company's reputation for excellence. At Olson Digital Marketing, we believe that a construction website should be as sturdy and well-crafted as the materials it sells. For HSW Timber, the digital aesthetic now aligns perfectly with the physical quality of their wood.

Conclusion

The transformation of HSW Timber’s digital presence demonstrates the impact of a targeted, expert-led design strategy. Through the flexible capabilities of the Wix Editor and a relentless focus on SEO for Kent timber phrases, Olson Digital Marketing has provided HSW Timber with a platform that not only honours its 50-year history but also secures its future. The site stands as a premier example of how professional web design can drive thousands of monthly visitors and convert local searchers into loyal, long-term customers.