Drainage Website Design: Drainsmart in London

The choice of platform was a strategic decision. To meet the specific needs of Drainsmart - London Drainage Company, we utilised Wix Studio, the high-end development platform designed for agencies who require bespoke design and intricate functionality. Wix Studio allowed our design team at Olson Digital Marketing to move away from restrictive templates and instead build a custom environment tailored to the drainage sector.

Using this advanced engine, we were able to implement complex design elements while maintaining absolute control over the site’s performance.

For a business like Drainsmart, which operates in a fast-paced environment where customers often require immediate solutions for blocked drains or urgent surveys, the backend stability and rapid loading speeds provided by Wix Studio were essential. This ensures that whether a property manager is browsing on a desktop or a homeowner is searching in a panic from a mobile device, the site remains robust and reliable.

Fully-Responsive Design for the Modern User

One of the primary pillars of the Drainsmart project was ensuring a seamless experience across all devices. In today’s market, responsiveness is non-negotiable. At Olson Digital Marketing, we employed a fluid design approach within Wix Studio to ensure the website is fully-responsive.

This means the layout does not simply shrink to fit a screen; it intelligently rearranges itself. On a desktop, users are greeted with expansive service sections and detailed technical information regarding CCTV drain surveys and structural lining. On mobile devices, the interface shifts to prioritise immediate contact methods and streamlined navigation. Large, thumb-friendly buttons and simplified forms ensure that users can request a quote or book an emergency engineer with minimal friction. This focus on mobile usability is particularly important for the London market, where a vast majority of local service searches are conducted on the move.

Strategic Wix SEO for London Drainage Phrases

A visually stunning website is only effective if it can be found by those who need it. The core of our work for Drainsmart involved a comprehensive Search Engine Optimisation strategy specifically tailored to the London geography. London is one of the most competitive arenas for drainage services, requiring a nuanced and aggressive approach to SEO.

We focused heavily on "London drainage phrases" to ensure that Drainsmart captures high-intent traffic. Our team conducted deep keyword analysis to identify the exact terms used by commercial and residential clients in the city. By optimising the site architecture for phrases such as "CCTV drain surveys London," "drainage repairs London," and "blocked drains London," we have positioned Drainsmart at the forefront of the search engine results pages.

This SEO work extended deep into the technical layers of the Wix Studio build. We optimised meta data, alt text, and header structures, ensuring that every page sends a clear signal to search engines about the company’s authority and local relevance. Furthermore, we developed a content structure that highlights specific London boroughs and service areas, helping the site to rank not just for broad city terms, but for more localised, high-conversion searches.

Professional Aesthetic and Brand Authority Using Wix Studio in London

The aesthetic direction of the Drainsmart website was designed to instil immediate confidence. In the drainage industry, professionalism and technical expertise are the most valuable currencies. We chose a clean, industrial-professional colour palette that reflects the high-tech nature of modern drainage solutions.

By integrating high-resolution imagery and clear, concise service descriptions, we elevated the Drainsmart brand above the standard "man-with-a-van" imagery common in the sector. The professional aesthetic communicates that Drainsmart is a sophisticated operation capable of handling everything from domestic blockages to large-scale commercial drainage projects and insurance-approved surveys.

London Website Designs Using Wix Studio

The new Drainsmart website is a testament to what can be achieved when expert design meets cutting-edge technology. Through the use of Wix Studio, Olson Digital Marketing has delivered a platform that is not only a visual leader in the industry but also a technical powerhouse. With a fully-responsive framework and a dominant SEO strategy focused on London drainage phrases, Drainsmart is now perfectly positioned to maintain its status as London’s premier drainage specialist. This project underscores our commitment at Olson Digital Marketing to building websites that don't just look better, but work harder.

What The Client Said

"Great service provided by Chris. As I do not understand how SEO works, it was hard to find someone to trust but since moving my website to Olson Digital Marketing, I have seen an increase in new clients and have had great feedback about how user friendly the new site is. Highly recommend."

Danielle, Drainsmart, as seen on Google Reviews