Better Web Design
Designing a website is an art. It requires creativity, strategy, and technical expertise to make sure that your site looks good on all devices and browser types. There are many different design elements that can be tweaked to improve the user experience for visitors. Here are nine tips we use for designing a better website:
1) Make it Mobile-Friendly.
The number of people browsing websites from their phones has increased significantly in recent years. To ensure you're getting the most traffic possible, consider making your site mobile-friendly so it's easy to read and navigate on any device no matter what screen size or browser type they use.
2) Use Consistent Design Elements.
The style of your website should be consistent across all pages so that visitors know what to expect when they click on a link. This includes using the same fonts, colours, and layout for all pages.
You can also use templates as a starting point for new pages so that they match the overall design of your website.
3) Make your web design convert.
One of the main goals of any website design is to make sure that your visitors take the desired action, whether it's signing up for a newsletter, buying a product, or simply reading more about your company.
There are many different ways to achieve this, but some common tactics include using clear and concise text, placing call-to-action buttons in visible locations, and designing your website for speed and ease of use.
4) Use Images Appropriately.
One of the best ways to engage visitors is by using images throughout your website. However, it's important not to go overboard. Too many images can slow down your website and make it difficult to load on slower internet connections.
It's also important to use images that are relevant to your content and help communicate your message. Generic stock photos can often be a turn-off for visitors.
5) Use video content.
In addition to images, video content is a great way to engage and inform visitors about your company or product. Videos can be used on homepages, landing pages, and even as part of email marketing campaigns.
Just make sure that you choose videos that are high quality and relevant to your audience. Low-quality or irrelevant videos can actually do more harm than good.
6) Use typography to your advantage.
Typography is one of the most underutilized design elements on websites. However, when used correctly, it can be a great way to add interest and personality to your website.
There are many different fonts available online, so take some time to experiment until you find a style that matches your website's aesthetic. You can also use different font sizes and colours to create contrast and help your text stand out.
Just be careful not to use too many different fonts or font sizes, as this can make your website look cluttered and confusing.
7) Pay attention to the little details.
Even the smallest details can make a big difference in the overall design of your website. For example, be sure to use appropriate spacing between elements so that everything looks neat and organized. You can also use borders and shadows to create depth and visual interest.
The key is to experiment until you find what works best for your site.
8) Make sure it's easy to navigate
One of the most important aspects of any website is how easy it is to navigate. Visitors should be able to find what they're looking for quickly and easily without having to search through a lot of irrelevant content.
To make your website easier to navigate, consider using clear and concise navigation menus, as well as breadcrumbs to help visitors track their location. You can also use pagination to break down long pages into more manageable chunks.
Just be sure to test your website on different devices and browsers to make sure that it works correctly for everyone.
9) Test, test, test!
No matter how great your website design is, it's never finished until you've tested it on different devices and browsers. In fact, you should test it regularly to make sure that everything still looks good and works correctly.
There are many different ways to test your website, but the most important thing is to be thorough. Test every page, on every device and browser that you can think of. And don't forget to test the mobile version too!
If you're not sure where to start, there are many online resources (like this one) that can help you get started.
To find more about a web design from Olson Digital Marketing, please get in touch using the contact form below.