Hiring a Web Designer
If you are looking for a great designer to make your website, the first thing to do is figure out what type of design you want. You can either hire a freelance designer (like us) or an agency. There are many benefits and drawbacks to both options, but in this blog post we will focus on hiring a freelance web designer. The first step is deciding how much money you want to spend on the website design.
Many businesses realise the power of digital marketing and allocate a serious budget for their website, SEO, and social media. This is because they want to grow. Others are not yet convinced and may want to start creating their own website to save money - a completely fine idea. The only drawback, is that a professional web designer like us will be a specialist in what they do - making sure you benefit from all a website can offer, staying up to date with trends and opportunities. The approach here is very hands-on.
We would suggest looking at your marketing budget and seeing what you can afford to spend on building a website, but also how much time it will take you to learn the ins and outs of web design yourself. If time is not an issue for you - great! But if this approach doesn’t fit into your business plan, hiring a freelance web designer will be the best option for you.
When looking for a freelance web designer, there are many things to take into account. One of the biggest is finding someone who understands your brand and can reflect this in their design work. You need to make sure they have an understanding of what makes your business unique and how they can translate this into their design.
Another thing to consider is the niche your business operates in. The web designer you hire will need to have a solid understanding of what drives growth for businesses like yours, as well as knowing which techniques are most effective at getting results. If you’re looking at content marketing - an in-depth understanding of SEO will be crucial to your web designer.
You also need to consider the number of people in your business who are familiar with technology, and how many know nothing about it. The more tech-savvy team members you have - the easier this process might be for you; but if they’re not interested or don’t have the time, it might be a good idea to hire someone who can do this for you.
Hiring a freelance web designer can be a daunting task, but if you take the time to find someone who understands your brand and your industry - it will be worth it in the long run.
The Downsides of Digital Marketing Agencies
Digital marketing agencies require a lot of training to do well. They also take up a large amount of time and work as they need constant care and attention. Many digital marketing agencies have a lot of overheads - large offices, staff benefits, outsourcing (ask them about this), and don't forget their Christmas parties.
If you want to run a business and take care of your customers, then we recommend hiring an in-house digital marketing expert instead. If the agency has any good salespeople (it's hard for them to sell themselves when they're so expensive), then don't forget that it is their job to convince you that they are doing great work. Many of our clients have told us working with digital marketing agencies involves them (the customer) telling the agency everything they are doing and the agency just saying whether it's a good idea. That's a lot of money for just consultation.
An in-house digital marketing expert like us has the added bonus of being able to work closely with you and your team, ensuring that everyone is on board with the strategy, knows what they're doing and are working towards the same goal. They are also more likely to be up-to-date with all the latest changes in the industry and can actually make the changes needed. Rather than work to agency protocols of gaining the next client.
The benefits of hiring a freelance website designer outweigh the costs. Freelancers offer more affordable rates than companies and also provide better quality results.
Many freelancers have experience in running their own company which means they know exactly what to do when it comes to design work - we charge less since we don't need to pay for expensive office space or employees.
In addition to that, we have many years of experience in our fields which means we know exactly how to build a website from scratch and what works best for each type of business out there. Hiring a freelance web designer like us is your best bet if you want value for money!
So why not get in touch for a free chat. We would love to know more about your business, how & where you want to grow, and what type of business you would most like to attract.