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It depends on where your website falls in terms of industry and competition. This article will discuss 10 elements that can make up a strong foundation for any SEO campaign!
Element #1 - Choose Your Keywords Carefully
One of the most important aspects of SEO is your choice of keywords. You need to target keywords that are relevant to your business and have a good amount of monthly search traffic. But you also need to be aware of how competitive those keywords are. If you choose a highly competitive keyword, you'll likely have a hard time ranking in the top results. Instead, focus on keywords that have a good amount of search volume and aren't too competitive.
Element #2 - Keep Up With The Latest SEO Trends
SEO is always evolving, so you need to keep up with the latest trends if you want to stay ahead of the competition. Google is constantly changing its algorithm, so it's important to stay up-to-date on the latest changes and how they can impact your website's rankings. You also need to be aware of new trends in SEO, such as voice search and mobile optimization.
How do London businesses ensure they are getting great SEO?
Element #3 - Optimize Your Images
Images are a valuable part of any website, but they can also hurt your SEO efforts if they're not optimized correctly. You need to make sure that your images are properly tagged with keywords and have an appropriate filename. You should also use a keyword-rich caption and add alt text to each image.
Element #4 - Have A Robust Content Strategy
One of the most important aspects of SEO is having a strong content strategy. Your website should be full of high-quality, keyword-rich content that provides value to your readers. Not only will this help you rank higher in search results, but it will also help you build a loyal audience of followers.
Element #5 - Use Social Media To Boost SEO Efforts
Social media can be a valuable tool for boosting your SEO efforts. When you share your content on social media, it helps to spread the word and reach a larger audience. You can also use social media to build relationships with other bloggers and webmasters. This can help you get links back to your website, which is a key factor in ranking higher in search results.
Element #6 Include a link to the product or service you're promoting.
It may seem simple but ensuring a user can get to where you want them in a click of a button is essential. This goes for website buttons, anchor linking, banners and more. Making sure that user experience is streamlined is essential to your SEO and your business plan.
Element #7 - Optimize Your Site for Mobile
With more people using mobile devices to search the web, optimizing your site for mobile is critical. If you have a responsive website that adjusts based on screen size, then you shouldn't need to worry. But if you have a traditional website, then you need to make sure it adjusts properly for mobile devices and doesn't interfere with the user experience.
Element #8 - Get Quality Backlinks from Relevant Websites
Backlinks are one of the most important factors that contribute to your ranking in search results, which makes them essential for any SEO campaign. You should try to get backlinks from websites that are relevant to your niche and have a good domain authority (DA). However, you also need to be careful about how many links you get because this can impact your rankings negatively if the number becomes too high.
Element #9 - Write Longer Content That Addresses Specific Topics
One of the best ways to improve your SEO is to write longer content that addresses specific topics in-depth. Not only will this help you rank higher in search results, but it will also help you build a loyal audience of followers. Longer content also tends to be more engaging and provides more value to readers.
Element #10 - Make Sure Your Meta Description is Engaging
When it comes to SEO, the meta description isn't something that will help you rank higher. However, it can still be used as a marketing tool because this short snippet of text appears in search results and helps convince people to click on your link. You should always use an engaging meta description that accurately describes the content on your page.
SEO is a complex and ever-changing field, but if you follow these ten essential elements, you'll be well on your way to achieving great results.
For more information on SEO, please get in touch with us. We would be happy to complete a FREE audit of your website's SEO and give you some recommendations on how to improve.