Choosing the right keywords for London SEO Campaigns
Choosing the best SEO keywords is a crucial part of your website optimization strategy. It can be difficult to figure out what words and phrases people are using when they search for the services you offer, but it's important that you do!
Here the Olson Digital Marketing team will give you 10 tips on how to choose the best SEO keywords for your website so that you can improve your rankings and generate more traffic.
Keyword Tip #1 - Choose high and low volume keywords
Make sure to include both high-volume and low-volume keywords in order to maximize results. The most popular terms may not always be relevant or useful, but including them could help boost your rankings with less effort than other methods.
Keyword Tip #2 - Find out what people are typing into Google
Choose target keywords based on what people are typing into Google rather than trying to guess what they might be looking for. This will help you to create content that is both relevant and useful to your audience.
10 Tips for how London businesses choose their SEO keywords
Keyword Tip #3 - Use the right keyword research tools
Use a keyword research tool like Google AdWords Keyword Planner to find the most popular keywords related to your industry. This will give you an idea of what people are searching for and which ones you should focus on in order to generate more traffic from search engines.
Keyword Tip #4 - Find keywords that speak to the biggest amount of your customers
If your website is targeting multiple industries or markets, it may be difficult to find a good keyword that encompasses all of your services. To make sure that you have the right keywords, try to find something related to each one on its own instead of trying to use a broad term for several different things. This will help people who are looking for specific products or services, but it could hurt those who aren't properly targeted by your website.
Keyword Tip #5 - Limit the number of keywords you are targeting
Don't target too many keywords at once! This can actually have a negative effect on your website's rankings, so it's important to focus on just a few key terms that you think are the most relevant.
Keyword Tip #6 - Don't ignore those longtail keywords
Use longtail keywords whenever possible. These are specific phrases that people are more likely to use when they're looking for something specific, so they're more likely to be relevant than a commonly used term. Longtail keywords are also easier to rank for because you don't have as much competition with other websites that might use the same keyword or phrase. It's best not to try and rank for extremely long phrases though – stay away from anything longer than seven words, as you're more likely to be penalized for this.
Keyword Tip #7 - Make sure you incorporate local keywords
Don't forget about local keywords! These are great because they help people find your business in their own area when they search online, which means that you'll get a lot of repeat traffic from the same places and probably generate some new customers too. Try including location-specific terms on your website whenever possible.
Keyword Tip #8 - Avoid repeating the exact same keyword
One of the best ways to increase your rankings is by using synonyms for your keywords instead of repeating them over and over again in different forms like "plumber" or "sewer service". These words may have a slightly lower search volume, but they are still relevant enough that you can use them without hurting your rankings.
Keyword Tip #9 - Track the success of your keywords
Keep track of your website's rankings for your target keywords to see how well they're performing. This will help you to determine which ones are working the best for you and which ones you should focus on more in order to improve your traffic levels. At Olson Digital Marketing, this is something we do for our clients so they don't have to worry.
Keyword Tip #10 - Keep track of your success on search engines
Monitor your website's analytics to see how much traffic is being generated from search engines. This will help you to determine whether or not your SEO efforts are paying off and which keywords are bringing in the most traffic.
Keyword planning is an essential part of any London SEO campaign and something Olson Digital Marketing can do the heavy lifting for you. We have all the right tools at our disposal, as well as years of experience within the industry. Our clients rely on us to stay up to date with the latest changes at Google.
If you would like to learn more about choosing the right keywords to get your business on Google page 1, please get in touch.