top of page
  • Writer's pictureChris Olson

2022 Marketing Strategies for Small Businesses

Top Ways To Increase Traffic to a Website

At Olson Digital Marketing, we help clients and businesses attract more traffic to their website (hopefully it's a stunning one we have designed for you). Using great search engine optimization strategies and keyword research, our aim is to make your website as busy as it can be - and then look to convert that traffic into customers.

Image shows a laptop on a table with a sofa on the screen. A coffee cup is to the site of the laptop.
You can't just sit around when it comes to SEO

Here are some great ways to increase traffic to your website:

1. Content is King, and Quality is Queen — You can't fool people; writing 1500 words of junk content will actually work against you, as Google and other search engines recognize and lower the value of your site based on this poor quality content. Here at ODM we aim to ensure the content is not only optimised but great quality.

2. Use Better Titles - Don't waste your title tag opportunity! The old saying was that roughly 60 characters would show in the search engine results page (SERP's). With Google algorithm updates, there are many parts to take into consideration, one of which is how it reads for readers (the word count). So we make sure your meta titles are great for Google and readers.

3. Ensure your content is Discoverable - If people can't find your site, they won't look to convert. There can sometimes be serious issues with a website's design that means Google isn't indexing it. Therefore you will never show in the organic listings if a customer searches for you. This doesn't mean you will never get customers, but it can make a difference.

4. Don't overload with keywords - High rankings are all about the user's search experience and if your website is overloaded with the same word or phrase over and over again, it just looks spammy to Google. We always aim to provide high-quality content that represents your brand or business perfectly. That is what high-quality SEO is all about.

Getting more paying customers

Converting website traffic into paying customers can be a difficult process, but there are a few things that you can do to increase your chances of success. One of the most important things is to make sure that your website is optimized for conversions. This means making sure that your website is easy to navigate and that your visitors can find what they're looking for quickly.

You also need to make sure that your offer or services are appealing to your visitors. Your offer should be something that they want or need, and it should be something that they're not able to get elsewhere. Finally, you need to make sure that your sales process is smooth and easy to follow. If you can do these things, then you'll be able to convert more of your website traffic.

Getting Seen On Google Maps

Google business listings are a great way to get your business seen by people who are searching for the products or services that you offer. When you create a listing, you can include information about your business, such as the address, phone number, and website. You can also add photos and videos to help potential customers learn more about your business.

A business profile on Google Maps can help attract new customers, and it enhances your presence in search results. When people use the map to look for a local business, they may come across your profile if you're listed.

The process of claiming and verifying your business listing is easy and fast, but it's important that you meet certain guidelines before you get started. This is something we help all of our clients with.

Keeping Track of Your Website's Success

We use Google Analytics to track the success of your website. It can also be a great way to look for opportunities on how to use your current traffic in a better way for your business goals.

For example, if you run a fashion blog and want to sell fashion products, after looking at Google Analytics you might notice that your visitors engage more with the fashion related posts and pages rather than other types of content.

This information can be used as a baseline for deciding what to put on your homepage – e.g. maybe featuring fashion news if it is popular.

Another example would be if your content shows that visitors are converting into leads well on a particular page, we implement a similar strategy on other pages. Success leaves clues after all.

If your website is showing no signs of success, it's best to contact us so we can give you some advice on how to move forward.

Standing Out On Social Media

There are a few ways that you can stand out on social media. One way is by being authentic and genuine. Another way is by creating interesting and engaging content. You can also stand out by being interactive and responsive to your followers. Finally, you can be creative and innovative in your marketing efforts.

At Olson Digital Marketing, we can help you with the strategy which best suits your needs on social media. Whether that is increasing traffic to your website or increasing your eCommerce sales. Or even if it's just increasing your online community and getting you more followers and/or engagement.

As you can see from those points, standing out on social media is a combination of skills and talents. Implementing those strategies requires ongoing efforts as well as a team that knows how to deliver results.

One strategy that we have recently implemented at Olson Digital Marketing is influencer marketing. This isn't just based on who has the most followers or engagement, but on who influences the people that matter to you most.

Let's say you are a clothing brand. You would want someone who is influential in your industry, whether it be fashion bloggers or trendsetters. Not only will they have access to people who are likely to purchase from you, but they will also help promote your brand with the right style and content.

So there you have it, just a few ways Olson Digital Marketing can help you with your online presence. It all starts with a hello, so please just send us a message using the contact form below and we can get started. We can wait to meet you.


bottom of page