Here at Olson Digital Marketing, we are always thrilled when we launch a brand website with a client. And with this most recent launch, the timing couldn't be better! Because, as the UK experiences a particularly hot spell, our client - A.S Cooling - provides the very thing we need - air conditioning in Kent!
From the outset, Sam at A.S Cooling Ltd has been a pleasure to work with, always forthcoming with pictures and ideas and also curious to learn what would work best in terms of digital marketing for his AC business, which is based in Swanley, Kent.
One of the most important objectives for Sam was to ensure his website showcased their top-quality products were for domestic customers, not just commercial ones. This is why a fantastic array of high-res imagery has been employed in order to confirm to users that anyone looking for air conditioning installation at their home can get in touch with A.S Cooling. And we have made it super simple to do so, with a contact form placed in the footer - so it appears on every page, as well as a dedicated contact page and call-to-action buttons throughout the website.
The A.S Cooling Ltd website also needed to be full of useful information for customers, which is why new pages were added regarding their air conditioning services in Kent, and also separate sections marked Commercial and Domestic are present. This achieves a quick realisation for the user that whether they are a homeowner or a business looking for AC in their property, they are in the right place.
Over the coming weeks, we hope to continue to build on the new website's success by adding imagery of Sam's team and branded vehicles, as well as their important Google Reviews which they will be focusing on. We can't stress enough to small businesses how important these are! They are the modern form of word-of-mouth, because if you recommend a business to someone, they are likely to Google them - if they see a plethora of 5-star Google Reviews, then it will confirm what's been recommended and they may just call you straight away without looking at competition. If your Google Reviews are less than 10, they may do more research into other businesses in your area.
The website looks stunning on desktop and mobile, with fresh Google Analytics being set up so we can monitor traffic ongoing. This is an important aspect that many small businesses miss out on. It would be like having a shop but with no idea how many customers came in that day! Knowing how many users you have, where they go, where they leave, and how many get in touch are essential for growing your business in the right direction and help you to create more little victories.