SEO Company in Orpington
Finding an SEO company in Orpington that is going to offer you a personal and effective service can be difficult. There are many companies out there offering search engine optimisation (SEO) but very few that can adapt to the needs of your company. Many are agencies who want you on their books in order to fill out their ever-growing client list so they can grow their own company. The amount of actual time they would spend on your website and your Google rankings would be quite small, as they have a ton of other things to care about and will quickly move onto new sales.
My approach as an SEO company in Orpington is a little different.
At Olson Digital Marketing, I don’t win unless you win, therefore clients think of me as part of their team. It’s a collaboration and I work tirelessly to achieve the best rankings possible for your website and your budget. Having worked in the SEO industry for over 10 years (including for agencies) I have gathered all of the necessary skills to complete the work myself and to the standard that I would want if I was the client. There is no outsourcing here, no third parties dropping the ball or miscommunicating the needs of the client. I take full responsibility for the client’s ambitions on Google and provide only top-quality SEO in order to get support them.
How does SEO work?
I’ll let you in on a little secret...no one knows. It’s a recipe decided by the search engine (most commonly Google) who change their mind on a daily, monthly, yearly basis in order to provide their customers - the people searching for things - with the best possible results. Staying up to date with these changes and ensuring a client’s website ticks all the boxes for Google is what I am passionate about - as well as providing them with bespoke SEO-enriched articles for their keywords and location.
For example, if you want an SEO company in Orpington to help you grow your bakery, you may want to rank on Google page 1 when someone searches “Bakery in Google”. Now, there could be hundreds of thousands of results, so you need to convince Google that you are the most relevant. One of the ways I do this is by ensuring your website has optimised content with that keyword, and publish regular blog articles with unique content each month to also drive traffic into the website. It sounds quite boring but I love it and it means you don’t have to.
Why choose an SEO company?
Can I do it myself? This is a question I hear a lot and the answer is yes! You absolutely can. Much like anything in life, if you have the time and resources to learn about a topic you can get pretty far. The question is, should you? Would it be worth your while? The fact of the matter is, whether it’s a car repair, a hernia operation, of Search Engine Optimisation in Orpington, you are probably going to want a professional to do the work. As previously mentioned, Google changes their mind all the time, so very few people have the time to stay up to date with the algorithm and core updates. Not to mention the time it takes to write unique articles on a monthly basis.
What I include as part of my SEO:
Target page optimisation (these are the specific pages you really want people to land on)
Unique keyword-rich blog articles
Google Search Console
Guidance and direction on the latest changes
Monthly website recommendations to improve user-experience and conversions
The budget for SEO starts at £480 per month - which I understand is a significant chunk of change. Search Engine Optimisation should only really be utilised for keywords that are going to bring a decent return on investment. I.e. make sure you want to rank for something that is going to bring in the money to pay for the marketing (and, hopefully, then some).
If you would like me to be your SEO company in Orpington, get in touch using the contact form.