Designing on a Tablet

Website Design Orpington

Website Design Orpington

Making websites has been my passion for over 10 years. Initially, I made websites for myself and spent a lot of time learning about all the different aspects that make them successful. After conversations with friends and family, many of whom have businesses in the UK needing affordable websites, I decided to start a website design company - Olson Digital Marketing - offering bespoke and stunning websites alongside phenomenal Search Engine Optimisation (SEO). It has given me immense pleasure helping my friends and family’s businesses grow using the skills I have attained over the last decade. 

 

Many website design companies have incredible selling points - award-winning agencies with talented team members. Indeed, I have been part of that world too and it’s great! The main issue is that these agencies are primarily looking to grow themselves. They want to have more clients and more income so they can have a bigger office and more team members (not to mention a little bit more bubbly at the Christmas party). 

 

My approach to affordable websites is a little different. 

 

Businesses that work with me who want affordable websites, enjoy a more direct and personal service that adapts to your needs. My only ambition is to have a select group of fantastic clients whom I help to achieve more with their businesses. I make myself available to provide you with a stunning website, great customer service, and solutions to as many of your business challenges as possible. 

 

Some of the ways I can help with your website design are:

  • A website that looks stunning

  • Mobile-friendly

  • Google-friendly 

  • User-friendly 

  • SEO-optimised 

  • Unique content creation as required 

  • Graphic design - including animations 

  • Logo design 

  • Video creation 

  • Google Analytics - to understand your website users in more detail 

 

Do you need a website from an Orpington website designer that takes payment? 

 

Many businesses are requiring websites that have the ability to take payments from their customers online - perhaps to save time for their staff and/or customers. I can build in what’s called eCommerce. 

 

eCommerce is basically a fancy way of saying online shopping and allows your website to become an online store where you can display your products and services, and users can make purchases and/or bookings. 

 

What sort of things can be sold on a website? 

 

Businesses that have tangible products like clothes, books, bicycles, etc, can sell them online. 

 

Businesses that offer classes or appointments can allow users to purchase a time slot - meaning you get the money first whether they show or not! 

 

Businesses that sell files, e.g. music, movies, PDFs, can also sell these online using a website from Olson Digital Marketing. 

 

Please note: websites with eCommerce built-in are a little bit more complicated and incur certain licence fees - making them more expensive. There will also be commission fees taken by online payment vendors such as PayPal or Stripe. 

Frequently asked questions about Web Design

What is Web Design?


The design of websites that are presented on the internet is referred to as web design. Rather than software development, it usually relates to the user experience components of website creation. Previously, web design was mostly focused on creating websites for desktop browsers; but, since the mid-2010s, mobile and tablet browser design has become increasingly essential. And this is something that Olson Digital Marketing makes a priority when thinking about our Orpington web design. As your web designer, we are responsible for a website's appearance, layout, and, in certain situations, content. For example, appearance refers to the colors, typography, and images that are being used. The way information is organized and grouped is referred to as layout. A good web design is simple to use, aesthetically pleasant, and appropriate for the website's target audience and brand. Many webpages are created with a focus on simplicity, with no unnecessary content or functionality that could confuse or distract users. Because a site that gains and fosters the trust of the target audience is the cornerstone of a web designer's work, reducing as many potential areas of user aggravation as feasible is a significant concern. Another one of our considerations as your web designer in Orpington. A mobile-friendly web design is one of the most prominent ways for creating websites that perform effectively on both desktop and mobile devices and is important for SEO. Content changes dynamically according to screen size in responsive design; in adaptive design, website content is fixed in layout sizes that match popular screen sizes. Maintaining user trust and engagement requires a layout that is as consistent as feasible across devices.




I'm a small business owner. Do I need a web designer?


It depends on whether you are happy as you are, or if you want your business to grow. Bearing in mind the fluctuations of business, having a strong digital marketing strategy will help during those times when things go quiet. Unlike your shop, which may be subject to seasonal changes to foot traffic (holidays, pandemics, the weather!), your website can stay open all day every day - even open on Christmas Day. This availability is now expected of almost all businesses. A web designer in Orpington like Olson Digital Marketing can offer the expertise and guidance to ensure you make the most of your marketing - especially when competition is fierce.




How long will I need a web designer for?


Most businesses will keep a web designer on as part of their ongoing marketing team. This doesn't mean you need to employ them as a staff member but have them as an alliance to keep your business thriving. A good web designer in Orpington like us will stay up to date with the latest trends and developments in the digital world - from Google algorithm changes to new insights into consumer behaviour. By having an ongoing working relationship with a web designer, you can stay in the loop and ensure your business doesn't fall behind the times. Most web designers like us will offer monthly plans to take care of your website, search engine optimisation, social media, and other forms of digital marketing. This way you can have peace of mind without worrying about what's going on whilst you take care of your main business.




What can a web designer help with?


Some web designers will simply create you a website and you can part ways. Others, like us here at Olson Digital Marketing, prefer a longer relationship where we can work with your business to help it grow bigger and more successful. The website design is one (important) aspect. Then there is the search enging optimisation (SEO). This means making sure the website stays up to date with what's going on with Google - who will rank websites higher or lower depending on whether they meet certain criteria. This criteria changes all the time (sometimes weekly) so a web designer can ensure your website keeps ticking the right boxes and doesn't get left in the depths of page 12 of Google. A web designer can also help generate business for you. Whether you want more enquiries through your website forms or if you want people to make more purchases on your online store, having someone trained for conversion optimisation is key. This way, you can keep looking at new ways to get more customers through your website. Many web designers will also take care of their client's social media. This is because web design and social media are best friends in the digital world and the brand you showcase on your website should be the same one you promote on Facebook, Instagram and anywhere else. If your web designer has worked with you to create a stunning online brand, they should also be able to do that for you on social media. Email marketing is another form of digital marketing many web designers in Orpington like us will assist with. It is also more often than not something many businesses fail to utilise as much as they should. These days, getting into someone's email inbox could be a fantastic way to cut through the noise of the digital world and really get in front of your customer.




Should I edit my own website?


Some clients really enjoy being able to make edits to their websites themselves and don't mind the time being spent there. For others, they would much rather be working on the things they love than editing a website. It all comes down to how much you value your time and your money. For instance, have you ever thought about what your hourly rate is? What's your time worth? If it takes you 2-3 hours to make changes to your website, could that time have been better spent elsewhere? Especially if your web designer could have done it in 30 minutes? For many small business owners, they become Jack/Jane-of-all-trades simply because they have to. Your website doesn't need to be one of those things if you have the right web designer who knows what you want, can help your business grow, and provide you with great value and service that's affordable. Being on a monthly plan with a web designer is also a great way to cut costs, whereas paying an hourly rate for a web designer can get expensive quite quickly.





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