8 Tips to Improve Your Website's Google Rankings
If you're looking to improve your website's Google rankings, you're in luck. In this blog post, we will share 10 tips that will help you get started. Keep in mind that these are just general tips - to really see results, you'll need to tailor them to your specific website and industry. But if you're willing to put in the effort, these tips can make a big difference. Let's get started!
1. Make sure your website is mobile-friendly
It seems like a no-brainer but for many businesses out there, their websites do not provide a great experience for mobile users. This is a big problem because more and more people are using their phones and tablets to browse the internet. If your website isn't mobile-friendly, you're missing out on a lot of potential traffic - and Google knows this. In fact, they now have a separate ranking algorithm for mobile searches. So if you want to improve your rankings, making your website mobile-friendly should be your first priority.
2. Increase the length and quality of your content
Whilst imagery and video content are important (see lower down) search engine optimization is still heavily reliant on great word content - which Google can read easily.
Ensure that all of your website’s content is high quality and well-written. No one wants to read a wall of text, so break it up with subheadings, bullet points, and images. And make sure you're writing for your audience - not just for Google. This means using the keywords you want to rank for in a way that sounds natural and is easy to read.
A good rule of thumb is to aim for at least 1000 words per page - but the more, the better. Google also favours longer articles, so if you can write a comprehensive guide or tutorial on your chosen topic, you're likely to see a nice bump in your rankings.
3. Optimize your website for speed
Google has stated that website speed is a ranking factor - and it makes sense. No one wants to wait around for a slow website to load, so if your site is slow, you're likely to lose visitors (and potential customers).
There are a few ways to improve your website's speed, but the most important thing is to make sure your images are optimized. Large image files can take a long time to load, so you'll want to make sure they're as small as possible without sacrificing quality. You can do this using an online tool like TinyPNG.
Check out your website's speed ranking using tools like GT Metrix or even Google's own tools.
4. Use keyword-rich titles and descriptions
Your website's title and description are two of the most important places to use keywords. These are the first things people will see when they find your site on a search engine, so it's important to make them count.
Your title should be no more than 60 characters, and your description should be no more than 155. But within those limits, make sure to pack in as many relevant keywords as possible. Google will bold the keywords that match a user's search query, so including them in your title and description makes it more likely that people will click on your listing.
5. Add images and videos to your content
Whilst words are essential (see above), images and videos can also help to improve your website's Google rankings. This is because they make your content more engaging, which keeps people on your site for longer.
Images also give you another opportunity to use keywords. When you upload an image, you can include a title and description with keywords. And if you're using YouTube to host your videos, you can optimise them in a similar way.
Make sure your images are high quality and relevant to the topic of your article. No one wants to look at a blurry photo, so it's worth taking the time to find or create great visuals for your content.
6. Create a blog and publish regularly
If you don't have a blog, now is the time to start one. Blogs are a great way to add fresh content to your website on a regular basis. And as we've already established, content is essential for good Google rankings.
Pick a topic that's relevant to your business and write about it in an engaging way. Don't have time? Then do a search for a good SEO company near me - like us. We will be able to provide you with regular blog content that will help improve your Google rankings.
7. Participate in social media communities
Social media isn't just for sharing cat memes (although that is a valid use of it). It's also a great way to build up your brand and connect with potential customers.
You can use social media to promote your blog posts, share helpful industry news, and even answer customer questions. The more you interact with people on social media, the more likely they are to remember your brand - and that can lead to more traffic (and customers) for your website.
8. Optimize your website for local search
Google My Business is a great way to get your business visible in local search results. All you need to do is create a listing and fill in your business information. Once you've done that, you can start getting reviews from customers, which will help improve your ranking.
It's also worth claiming any relevant directory listings. These are often free, and they provide another way for people to find your business online.
So there you have it. 8 Tips To Improve Your Website's Google Rankings. If you need assistance with anything mentioned in this blog article, or would like a FREE SEO Audit of your website, please get in touch using the contact form below.