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  • Writer's pictureChris Olson

How to choose an SEO Company in London

London is a global hub for businesses of all sizes, and SEO is essential for any business that wants to be visible online and attract customers. However, with so many London SEO companies to choose from, it can be difficult to know where to start.

How to choose an SEO Company in London
How to choose an SEO Company in London

Here are some tips on how to choose the right SEO company for your business in London:

1. Determine your goals.

What do you want to achieve with SEO? Are you looking to increase brand awareness, generate leads, or drive traffic to your website? Once you know your goals, you can start to look for SEO companies in London that have a track record of achieving similar results.

2. Ask for references and case studies.

Any reputable London SEO company should be able to provide you with references from previous clients and case studies of successful campaigns. This will give you a good idea of the company's expertise and track record of success. You can see the Olson Digital Marketing case studies on our Portfolio page.

3. Check for positive Google Reviews.

Whilst many SEO Companies in London will showcase testimonials and reviews on their website, head to a 3rd party platform like Facebook or Google to see what customers/clients say there. At Olson Digital Marketing, we are really proud of our 5-star reputation on Google and Facebook.

4. Be wary of guarantees.

Any London SEO company that guarantees you first-page rankings on Google is likely using black hat SEO tactics, which can actually damage your website's ranking in the long run. White hat SEO takes time and effort, but it's the only way to achieve sustainable results.

5. Get everything in writing.

Before you sign any contracts, be sure to get everything in writing, including the scope of work, the pricing structure, and the payment terms. This will protect you in case anything goes wrong.

Here are some additional factors to consider when choosing an SEO company in London:

  • Industry experience. Does the company have experience working with businesses in your industry? This is important because different industries have different SEO challenges and opportunities.

  • Team size and expertise. Does the company have a team of experienced SEO professionals? Look for a company with a good mix of technical and creative skills.

  • Pricing. SEO services can range in price from a few hundred pounds per month to several thousand pounds per month. It's important to find a company that offers a pricing structure that fits your budget and needs.

  • Communication. Is the company responsive to your questions and concerns? Do they keep you updated on their progress? Good communication is essential for a successful SEO campaign.

Questions to ask when interviewing London SEO companies

Here are some questions you can ask during your initial interviews with SEO companies:

  • What is your approach to SEO?

  • What services do you offer?

  • What are your fees?

  • What kind of results can I expect?

  • How will you measure the success of my campaign?

  • What kind of communication can I expect?

Once you've interviewed a few different London SEO companies, you should have a good idea of which one is the right fit for your business. Be sure to trust your gut instinct and choose a company that you feel comfortable working with. We hope you choose Olson Digital Marketing if you feel the fit is right, we would love the chance to talk to you about your business's aspirations.


Choosing the right SEO company in London for your business is an important decision. By following the tips above, you can find a company that will help you achieve your SEO goals and grow your business.


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