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Digital Marketing Tips from Chris Olson
Having created websites for hundreds of clients over the years, I can safely say the top three considerations for anyone looking for a new website design are:
Quality of the website design: There are so many providers of website design in London and the UK, not to mention globally, that finding a web designer who has the quality to professionally represent your brand is crucial.
Cost of the design: Marketing budgets are paramount to a company's success. Spend too much in the wrong places and you suffer, invest too little and you risk stunting growth and collapsing.
Time it takes to make the website: This varies from web designer to web designer but the average time it takes to make a website is around 2-3 months. This, for a lot of businesses is too long, especially if they have no current website. And that's what we will address in this article because...
Our Popular "Website in a Week" is back by popular demand!
One of the benefits we have as freelance web designers in London, is that we are not constrained by agency overheads and outsourcing. We design and build our websites as a UK team, optimising them for search engines ourselves, and supporting our clients directly with their ongoing marketing. This allows us to steamroll the design process which can often take up valuable weekly time from your business' team.
Within 7 weeks we can launch a 5-page website for a business that will be:
Professionally designed by a London website designer with more than 10 years experience.
Professionally optimised for search engines by an SEO expert with more than 12 years experience.
Populated with professional copywriting from a Copywriter with 14 years experience.
Designed to look beautiful on desktop and mobile views.
Designed using a Content Management System (CMS) so you can also have access and make changes yourself.
Integrated with your Social Media Profiles.
Conversion Optimised with Contact Forms to capture leads/customers.
Integrated with Analytics to track data of your website users.
Placed on your official domain (which we can also provide through our ongoing service packages if you wish).
Populated with your own imagery, high-resolution stock imagery & videos.
Please note: our Website in a Week is classified as a "Started" website. It's the perfect solution for any business without a website, or one that needs updating.
For clients looking for Advanced SEO and to compete on Google Page 1, we would recommend a larger website than 5 pages (and this is because Google likes bigger websites with more content). We are able to offer 20+ page websites in just 21 days!
Get in touch to tell us more about your business and how we can help.
The Power of Professionalism: Why Businesses Need Professionally Designed Websites in London
In today's digital age, a website is no longer a luxury for businesses – it's a necessity. It's your virtual storefront, your information hub, and a crucial element in building brand identity and trust. But when it comes to website creation, the allure of DIY platforms can be strong. However, for businesses seeking long-term success, investing in a professionally designed website offers significant advantages over a self-built option.
Build Credibility and Trust For Your London Business
First impressions matter, and a website is often a customer's first encounter with your business. A professional design exudes an air of legitimacy and competence. Polished visuals, clear navigation, and high-quality content all contribute to a positive user experience, fostering trust and confidence in your brand. Conversely, a DIY website with clunky layouts, amateur graphics, and slow loading times can leave a negative impression, suggesting a lack of professionalism or investment in the business itself.
Enhanced User Experience (UX)
Professional web designers understand the importance of user experience. They craft websites that are intuitive and easy to navigate, ensuring visitors can find the information they need quickly and efficiently. This smooth user journey translates to higher engagement, longer dwell times, and ultimately, a greater chance of conversion – whether it's a sale, a lead generation, or a sign-up.
Bespoke London Website Design: Stand Out from the Crowd
A cookie-cutter DIY website template blends into the online noise. As a professional London web designer, we will create a website that reflects your unique brand identity and target audience. This includes incorporating your logo, brand colours, and specific visual elements that resonate with your customers. A well-designed website sets you apart from competitors and leaves a lasting impression.
London Search Engine Optimization (SEO) Advantage
Our professional London web designers are well-versed in Search Engine Optimization (SEO) best practices. They build websites with clean code, optimized images, and relevant content that search engines can easily crawl and index. This improves your website's ranking in search results, making it more likely for potential customers to find your business organically. A DIY website, on the other hand, may lack the technical expertise to achieve optimal SEO results, hindering your online visibility.
Mobile Responsiveness is Key
The vast majority of web traffic now comes from mobile devices. A professional website is designed to be responsive, meaning it adjusts seamlessly to different screen sizes and devices. This ensures a positive user experience for all visitors, regardless of how they access your website. A DIY website may not have this functionality, potentially alienating a large portion of your potential customer base.
Long-Term Growth and Scalability as a London Business
As your business grows, your website needs to evolve with it. A professionally designed website is built with scalability in mind, allowing for future expansion and integration with new features or functionalities. A DIY website might not be equipped to handle this growth, requiring a costly redesign down the line.
Peace of Mind and Reduced Workload - Trust a London Web Designer Instead
Building a website can be a complex and time-consuming task. Professional designers handle the entire process – from initial planning to development and ongoing maintenance. This frees you, the business owner, to focus on your core competencies and running your day-to-day operations. Additionally, having a professional handle website issues and updates provides peace of mind, knowing your online presence is in good hands.
Professional Content Creation from Olson Digital Marketing
High-quality content – informative, engaging, and optimized for your target audience – is vital for a successful website. Professional designers may have access to content writers or can collaborate with you to craft compelling content that captures attention, educates your audience, and drives conversions.
In conclusion, while a DIY website might seem like a cost-effective solution in the short term, the long-term benefits of a professional design far outweigh the initial investment. A professionally designed website fosters trust, enhances user experience, boosts SEO, ensures mobile responsiveness, and sets the stage for future growth. It's an investment in your brand's online presence, ultimately contributing to your overall business success.